In this era of minimalistic user experience, why give sign-up page a miss? The sign-up page is the magnet for customers. It brings them onboard instantly. Here are few tips to KISS (Keep it short and simple)
Eliminate unwanted fields-
Remove those unwanted fields, Basecamp use only 4 and twitter only 3 before you try the product and many other follow this trend. Try and keep fields to minimum, only if your business logic demands then introduce additional field. If possible constraint it to maximum 5
There is no need to fill a lengthy form when users sign up, profiles can always be built later.
Email address verification-
Activation link to verify your email address introduces number of clicks before customer try your product. Have the activation link only if it is extremely essential. The probability of the user to provide fake email address to try a product is rare, so why verify for rare cases. Moreover the fake email address appends your registration count which can be used to market the product.
For instance Basecamp (btw they don’t verify email address) publishes the product registrations made in last week on their sign up page, now this may include the legitimate ones who buy the product, legitimate ones who don’t buy the product and the fake ones.
Password confirmation demands extra effort to type, why have it? Use password reset in case the password is mistyped. “Show characters” can be also a good idea at times.
Redirection to product-
Once the user sign-up is successful, immediate redirect the user to product landing page. No messages, no need to re-login. Show them your killer product instantaneously.
Do not abuse your sign up page by unwanted fields and unwanted process. KISS and don’t make user think let user experience your minimalistic approach.